metrics
RPM
Revenue per mille explained in a creator-friendly way, with the context needed to compare videos fairly.
Updated 2026-05-27
On this page
On this page
Definition
RPM measures estimated revenue earned per 1,000 views after the platform's share is accounted for.
Best use
Use RPM to compare monetisation efficiency across formats, topics, and audience segments.
Watch out for
RPM is affected by geography, seasonality, niche, and ad suitability. A low-RPM video may still be strategically valuable if it drives strong downstream revenue.