metrics
CTR
What click-through rate measures, when it matters most, and why high CTR alone is not enough.
Updated 2026-05-27
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Definition
CTR measures how often people click after seeing your video impression. It is primarily a packaging and audience-match signal.
Best use
Use CTR to judge whether the title and thumbnail combination makes the right promise to the right audience.
Watch out for
High CTR with weak retention can mean the promise was attractive but the content did not cash it.